About Her Next 30
There's a moment a lot of women have, usually somewhere between 45 and 55, where they look up from the life they've been managing and think: wait. Is this it?
Not because the life is bad. But because somewhere along the way, they stopped being the main character in it.
And for women with ADHD, that moment hits different. Because it’s not just midlife confusion. It’s the sudden collapse of every coping strategy that quietly held you together for decades, right at the moment your hormones decided to stop helping.
That’s the moment Her Next 30 was built for.
Hi. I’m Heather.
I’m a storyteller, strategist, and a midlife woman who spent a long time being very good at making everyone else comfortable. I kept the peace. I managed the emotions. I orbited other people’s needs so naturally that I forgot I had my own.
At 50, everything changed at once.
I left a long-term relationship and started my life over — work in progress
I was diagnosed with ADHD at 50, during perimenopause — which explained approximately everything about my entire life up to that point
My friend Katie was murdered. She was 49 years old and she never got her next chapter.
At 50, something in me stopped. And then something else started.
Her Next 30 is what started.
What This Is
Every week I write and film about the real work of midlife reinvention… not the glossy, gratitude-journal version, but the actual messy, brave, sometimes hilarious process of figuring out who you are when you finally stop performing who you’re supposed to be.
We cover identity. Energy. Money. Community. Perimenopause. Late-diagnosed ADHD and AuDHD. Friendship after 45. Grief. The particular freedom that arrives when you simply run out of f***s to give.
It’s organized around something I call the RECLAIM Framework; seven principles for rebuilding your life with the brain you actually have, probably for the first time.
Who This Is For
You, if any of this sounds familiar:
You were diagnosed with ADHD or AuDHD in midlife, or you’re starting to wonder if you should be
Perimenopause hit and suddenly every coping strategy you had stopped working overnight
You’ve spent decades being the responsible one, the capable one, the one who holds it together. And you are exhausted
You don’t want a wellness platitude. You want someone to tell the truth.
You’re done waiting for permission to take up space
You’re somewhere between is this really my life and what comes next
Her Next 30 is a weekly newsletter with companion video, a podcast coming soon, and a founding community being built right now for women who are ready to do this together.
It’s free to read. It’s even better when you’re part of it.
By Day
I develop content and tell stories for a US-based cancer research nonprofit, one of the most respected cancer research organizations in the country. I’m a strategic thinker and a relentless researcher of life; the kind of person who goes deep on everything she cares about. I know how to find the truth in a story. And I know how to make it land.
That’s what I bring here.
Subscribe below. I’m saving you a seat.
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